As I want the genre of my music magazine to hold a focus of HipHop, I have now moved on to a complete focus of this genre. Below are three deconstructions of the front covers popular music magazines which specialise in this genre.
Vibe;
Colour scheme: The colour scheme through-out the front cover of Vibe is very coordinating however it is also basic, consisting of just three standard colours , red, white and blue. The background consists of a fading effect, appearing dark to a lighter blue horizontally across the page, this is effective and allows the text on the lighter side to visually stand out; the red and white text which lays on top of the blue background is visually clear for the reader. The colour scheme across the page also allows the main image of the page, Keri Hilson, to stand out as she is a huge contrast to the blue white and red as she is wearing black. We can argue that the colour scheme may hold stereotypical gender refrences as the colour blue is typically associated with males, however the music Keri Hilson produces makes up for this. She produces music which is mostly aimed at females therefore the artist herself will be able to appeal to a female audience whilst her sexual nature in this image and the colour scheme, blue, will appeal to a male audience.
Text/font/style: The font of the text is very simple through-out the front cover, it is presented in a very minimalistic style; the text is displayed in short and simple statements promoting features within the magazine: 'Keris Hilson has been a very bad girl.' The majority of the text appears in bold which highlights the emphasis put on to what is stated, in example the title is the biggest and boldest text on the page allowing the most important part of the cover to stand out the most. The style of the cover in general is sexual however the musicality of the magazine is noted through the names of the artists who follow the music magazines genre, R&B and HipHop are situated around the main image: 'T.I' and 'JayZ'
Main Image: The main image is of Keri Hilson, a successful female music artist which provides her fans with music which specialises in R&B and HipHop- this allows her to highly connect and relate to the genre of the music magazine. As she features as the USP of the magazine cover we are able to see that she plays a huge part in the appeal of the magazine as she is the only and biggest image on the cover. Her pose and posture is of a sexual nature and the lack of clothing also supports this; this allows her to stereotypically appeal to male audience and her presence in the music industry allows her to appeal to either genders. She poses in a black torso suit with a police-men shaped hat. She appears to be confident and holds direct mode of address with the audience allowing the magazine to be eye catching and gripping. The colours she's in, highly contrasts with the other colours on the page allowing her to stand out.
Positioning + Layout; The magazine cover follows a conventional layout of a typical magazine; main image in centre, cover lines either side, and masthead situated at the top. As this magazine cover lacks in text and image, Keri Hilson and the title becomes the main focus of the cover due to the positioning and size and allows the audience to become aware of the genre immediately.
The Source;
Colour scheme: The colours through out this front cover follows a gold, red and black scheme contrasted with the white background which lays behind the text. The white behind the text and image allows everything important and bold to stand out allowing features to become noticeable and clear for the reader and in addition to this the black suit which Chris Brown is wearing coordinates with the black text situated around him. It is suggested that this magazine may appeal to more of a male audience than a female due to the colours as black and red are colours which stereotypically appeal to a male audience.
Text/font/style: This issue of The Source seems to hold more text than the front cover of VIBE however the main image seems to still be the main focus. All the text on the page appears in bold and reads cover lines promoting features within the magazine e.g 'How to be hotter than your summer'. The font of the text is simple and bold and is kept to through-out the front cover. The title of the magazine follows a shadow effect and is the most largest piece of text, covering the whole width of the page, allowing it to also become the most important feature of the front cover as well as the main image. The style and positioning of the text is more interesting than Vibe as it not just going horizontally across the page, in example 'CHRIS BROWN' is positioned down the page allowing the text to follow an interesting style to appeal to the audience.
Main image: The main image is of Chris Brown, a male artist which specialises his music in the genre that the magazine follows, R&B and Hiphop. He is a successful and well known artist and through the large image we can understand he is the USP of the magazine; potential consumers will recognise him and he will attract them to purchase the magazine due to his presence in it. He is holding direct mode of address with the audience and his outfit coordinates and contrasts with the background and text allowing him to stand out.
Positioning and layout: The magazine cover also follows a conventional layout of the positioning of the features, text and image on the cover however in contrast to Vibe, this magazine front cover positions its text in a more interesting way to attract its audience. The text isn't just positioned horizontally across the page, 'CHRIS BROWN' is expressed vertically to allow the style of the front cover to be visually more attractive and appealing. However the masthead, the main image, and the other text are all situated in the same way as Vibe as mostly all other magazines.
XXL;
Colour scheme: The colours which appear on this front cover are, red, white and black which are colours which have been used in the previous front covers; this allows me to understand that this genre may follow certain conventions which it comes to colours. The background is black allowing the red and white text to appear bold and clear on top. Again, it may be suggested that these colours stereotypically appeal to a male audience however the use of artists which appeal to both genders will balance out this assumption.
Text/font/style: Again, there is a lack of text on this front cover allowing the focus to be on the main image however the text which is available is small apart from the text which appears under the main image. The text which is situated on the right of the front cover is small in its length and size however the text which appears under the main image makes a clear connection between what is being stated and the image allowing it to become the USP and main focus of the font cover. The font which appears under the main image is again simple and bold but however, surprisingly holds the same dominance as the title does on this front cover. The style of the front cover is minimalistic in its font however does still communicate the musicality of it through the image of artists and language used such as: 'Rap' and 'HipHop'.
Main image; The main image consists of two music artists, Nicki Minaj and Drake which hold a focus of R&B and Hiphop in the music they produce. Unlike the previous two front covers, unconventionally this front cover holds two music artists which suggests a stronger influence and attraction this magazine may create due to the chance of an individual appealing to either one or two of the artists which feature on this front cover. Both artists hold direct mode of address, grabbing the reader in and we are able to see more of their body unlike The Source magazine; this suggests they may be able to attract potential consumers due to their clothing, posture and pose e.g Nicki Minaj's pout and facial expression which holds sexual relations which may stereotypically appeal to a male audience.
Positioning and layout; Unlike the other two front covers, the title of the magazine is located on the left of the page and is shorter therefore not taking up the whole width of the page; even so the title is still noticeable as it in white and bold text on top of a red background. The positioning of the text which states 'Nicki & Drake' is unusual in comparison to the other two front covers as it is almost as large as the title and is situated in the middle of the bottom of the page. These differences allow the layout of the page to become more interesting and different in comparison to the other two front covers and suggests more style to attract and appeal to potential consumers.
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