As I aim to create a subscription promotion which I want to display on my contents page I needed to carry out a questionnaire to find out what price people would pay for my magazine. I carried it out using 20 of my peers within the age range of my target audience, here are the results:
Results displayed that the majority of people were willing to pay £1.99 to £2.99 for my magazine after reading my proposal and other features of my blog therefore I am going to use this price for my magazine.
Subscription promotion;
SUBSCRIBE TO Superior
Get 12 editions monthly of Superior on your smart phone, laptop or home computer for a yearly subscription of £28.68!
Get a digital edition of Superior's monthly release available on all smart phones and save by 60p at just 2.39!
I want the price of a physical print issue of my magazine to stand at £2.99 each however I have reduced the price for a digital edition of my magazine to £2.39 and have incorporated a saving feature through this to promote my magazine even more. £2.39 x 12 = £28.68 and this will be how much they will be spending if they subscribed to a yearly subscription of my magazine digitally. I have reduced the prices of my magazine through using technology to promote my magazine using a current and easy way of accessing my magazine.I am using a grey font for the text of the subscription to compliment the grey font used for the 'Inside' and 'February 2012'. I aim to position the subscription at the top of the page to feature as an 'extra' for consumers.
No comments:
Post a Comment